Deutsche Telekom

Berlin, 2024

The Summer to Remember

The memories we make in the summers of our youth, stay with us for the rest of our lives.

As part of their ongoing Gen Z programme, Deutsche Telekom launched ‘The Summer To Remember’, providing young people across Europe with access to 10,000 free music experiences all summer long, enabling them to create and capture memories that will last a lifetime.

Launching the campaign with a bold act in culture, Telekom Electronic Beats and DJ HEARTSTRING hosted a night to remember with a party in a Späti - an iconic Berlin late-night shop). Tapping into Gen Z’s love of nostalgia culture, the night featured a surprise performance by Sugababes, and exclusive preview of an all-new remix of their classic 2006 track ‘Push The Button’.