Harrods X Oliver Jeffers

London, Christmas 2020

The Wonder of Stories

A partnership between Harrods and children's author, artist and illustrator Oliver Jeffers, 'The Wonder of Stories’ is an immersive experience bringing to life the characters, stories and worlds of Oliver Jeffers, inside the iconic Harrods store.

Launched for Christmas 2020, Harrods sought to deliver the same festive magic the brand is famous for, whilst also democratising the experience for families unable to visit in person. Tickets for the IRL experience sold out within days.

Alongside the physical, in-store event, a complimentary 'at home' experience featured virtual art classes with Oliver and a limited edition ‘storytelling hamper’.