Growing Underground

London, UK, 2021

Unseasonably Good Salad

Born 33m under Clapham Common, Growing Underground produces microgreens and salad grown in an innovative and sustainable way. It uses 100% renewable energy, no pesticides, and up to 70% less water. As a result, the farms where the brand is grown are significantly more productive per square metre than traditional farming.

PRP was chosen by Growing Underground to build the brand from the ground up (excuse the pun), developing a distinctive identity that brings to life the brand's unique origin story as well as creating disruptive OOH & social campaigns.