Proving the true value of Facebook’s newly launched ‘More Together’ campaign, through the creation of an authentic cultural experience.

A surprise More Together moment at the Beale Street Music Festival saw Miley Cyrus and Marc Cohn come together for a one-off performance of ‘Walking in Memphis’, creating an impromptu sing-a-long with 10,000 fans.

Curation and live multi-cam capture of the one-off live set, delivering content which was used to drive awareness for More Together and the power of Facebook groups.