London, 2022

evian Sparkles

A sparklingly immersive culture-led experience to celebrate the launch of the iconic brand’s new Sparkling water.

Situated in the heart of London’s creative district in Shoreditch, the one-of-a-kind immersive experience brought the dazzling world of evian Sparkling to life. Partnering with digital artist Sara Shakeel, we translated her unique signature style to transform everyday scenes into a vision of sparkling wonder with each environment crafted using thousands of real Swarovski crystals.

The experience was opened by the latest evian Brand Ambassador Emma Radacanu and generated queues of hundreds of sparkle fans around the block.