Johnnie Walker

Edinburgh 2023


A showstopping retail takeover to mark the launch of the boundary-pushing, Johnnie Walker Blue ‘Elusive Umami’.

The limited-edition liquid was created in collaboration with culinary legendary Chef Kei Kobayashi & Master Blender Emma Walker, using innovation and expertise to craft a unique whisky, inspired by one of the alluring flavour profiles – umami.

The world of Johnnie Walker Blue Elusive Umami was brought to life across all key touch points at the flagship store within the Princess Street brand home in Edinburgh. In-store activations included a Furoshiki artist (the traditional art of Japanese wrapping) and a Calligraphy artist who customised bottles purchased.