Worldwide, 2021

Hope Grows

Sheba is committed to coral reef restoration. In 2021, the brand launched the 'Hope Grows' reef, using innovative reef star technology to literally re-grow coral reefs devastated by human impact.

To bring to life the story of the hope reef in an educational yet emotive way, PRP partnered with Nexus Studios created the 'Hope Grows' app.

Using the latest Apple Lidar technology, the Hope Grows app transforms the entire room around the user into an immersive coral reef, demonstrating the very real-world impact of this important innovation on the natural habitat.