Red Bull Racing

Global, 2024

Forever Rebl

Marking 20 years of Red Bull Racing in culture, 'Forever Rebl' celebrates the impact of Red Bull and its role in changing the sporting landscape across almost every discipline.

Breaking down boundaries, defying odds and rewriting rules, we wanted to help capture this spirit and attitude in a way that would continue to open up the world of Formula One to a growing and diversified audience. It’s a culture that has always celebrated authenticity, individuality and bravery and this is at the heart of the campaign and all of the work being delivered throughout the team's 20th season.

To kick start Oracle Red Bull Racing 20th Season in Formula One, a globally livestreamed show was conceived, to launch the Team’s new “Forever Rebl” campaign, which celebrates two decades of Red Bull culture in the sport.

At launch, over 350 fans, Team partners and members of the media packed out a state-of-the-art, bespoke built set, and thousands more tuned into a livestream broadcast to see the reveal of RB20 to the racing world. The show channelled the Team’s glorious history and set up a thrilling charge into the future for the double title-defending squad.

Forever Rebl will see the Team develop a series of special events and activations throughout the year, each designed to get fans closer to the Team and its 20 year history.