Global, 2022


Pioneering McLarens Automotive’s first move into the Metaverse with the launch of a new Web3 membership platform, MSO LAB and selling out their first NFT drop - the MSO LAB Genesis Collection.

As pioneers of the automotive world, McLaren are in the constant and perpetual pursuit of progress. This pursuit is in their DNA, it transcends the track and, as the world moves to a more virtual sphere, McLaren intended to be at the forefront of this.

To mark their entry into the web3 world, we launch the MSO LAB Genesis Collection; a series of 2,012 unique, generatively created NFTs of the iconic McLaren P1TM. Each NFT provides exclusive access to the MSO LAB community; a digitally-native platform created to push the boundaries of performance, innovation, collaboration and community.