B Corp

London, 2021

Good News

Imagine a world where business is a force for good?

Certified B Corporations, or B Corps, are companies meeting verified high standards of social and environmental performance, transparency, and accountability. The B Corp Movement is transforming our economy to benefit all people, communities and the planet.

To mark the launch of ‘B Corp Month’, we created ‘Good News’ - the corner store where nothing was for sale. Featuring over 100 B Corp certified brands, the store was designed not to retail products in the traditional sense, but instead to tell the stories of those brands helping drive change, those that benefit people and the planet whilst also educating consumers on how they can ‘buy better’.

In keeping with core B Corp values – sustainability and social impact – every part of the store was built using sustainable, upcycled or reusable materials and post event, every item was recycled or donated.

Working with sister agency freuds, ‘Good News’ generated global coverage, fuelling the conversation and inspiring others to join the movement.