Just Eat

London, 2023

Breakfast of Champions

Leveraging the brand’s grassroots football programme to unlock authentic participation in a hyper-relevant moment - the 2024 Women’s World Cup [Australia/NZ], ‘The Queen’s Header’ reimagined the football viewing experience for a set of unusually early, morning fixtures.

With the infrastructure of a pub & overlay of a sunny British Café, the stylized venue served up six key matches, all with a side of delicious brunch food from a selection of Just Eat’s diverse restaurant partners.

Ticket sales along with a further £50,000 investment were donated to Just Eat’s Feed the Game initiative which continues to fund grassroots women’s football.