London, UK 2019

150 Years of a British Icon

Since its inception in 1869, the original British supermarket has played a key role in both the evolution of the retail industry and the everyday lives of its customers. To celebrate Sainsbury’s 150th birthday, we showcased a century and a half of heritage with a unique week-long, immersive experience in Covent Garden.

From its humble beginnings on Drury Lane to the continued innovation that makes Sainsbury’s the household name it is today.

Guests travelled back in time to discover the sights, sounds and flavours of the Sainsbury’s story and see how the shopping experience has transformed over the decades. Even Her Majesty Queen Elizabeth II popped by to try out the self-checkout machine.