Toyota Wheel Parks
Design and development of accessible wheel parks.
Part of Toyota’s Olympic societal legacy project, these accessible parks were developed to bring together wheeled freesports and one of the newest adaptive sports WCMX. Promoting active play and participation among all ages and abilities, Toyota Wheelparks have been specifically designed to drive social inclusion, urban regeneration and help create new sporting communities.
Working with Toyota Europe, Proud Robinson & Partners developed the Wheelpark concept, worked with athletes and park designers to create the first test park in Denmark, as well as brokering several athlete partnerships including Toyota GB’s partnership with WCMX’s rising star Lilly Rice.