The Trails

Harrods x Diageo

Over the course of four days, Diageo & Harrods invited a group of guests to experience a bespoke journey through time and taste, across the four corners of Scotland to discover some of the world’s most prestigious scotch brands as part of a truly immersive expedition.

Proud Robinson + Partners produced this exclusive experience across seven different venues, offering unparalleled levels of hospitality at some of Scotland’s most luxurious private estates and exclusive access into Diageo’s world-class distilleries and historic Archives, bringing these unique stories to life though intimate sessions with its Global Brand Ambassadors.