Christmas Cracker

Sainsbury’s Christmas Cracker

This central London Sainsbury’s pop up was designed to help people become festive aficionados in the lead up to Christmas.

With workshops on how to beautifully wrap gifts, create a show stopping cheese board and shake up some seasonal cocktails, the space was open to media and the public across one of the busiest shopping weekends in December.

Proceeds from the Sainsbury’s Christmas Cracker were donated towards The Felix Project, a leading food donation charity which delivers to charities helping the most vulnerable in society.