The #GreatRoastDebate set out to ask the nation what makes the perfect roast.
A pop up restaurant menu of over 100,000 combinations allowing guests to create their ultimate Roast Dinner. Stand out features included a bespoke copper microbrewery serving 5 different types
of gravy (with a very popular chocolate variant!) and a 2000 strong potato mountain.
The McCain Roastaurant sold out in hours, as almost a thousand diners passed through its doors. The event generated national media coverage and huge social engagement around McCain’s #GreatRoastDebate.