Through The Lens
Multiple high profile launch events in Miami
Immersive media experience in Miami, showcasing Lexus’ new brand positioning (and products) to top tier journalists from around the world.
We invited them to experience the brand’s products “Through The Lens” creating their own bespoke content under the expert guidance of award winning photographers, Gavin Bond and Greg Williams,
and the production team behind “The Grand Tour” and “Top Gear”.
5 iconic locations, a top secret prototype yacht, 3 cars and a space ship designed for Luc Besson.