KFC Double Down Zinger

Zinger Double Down Launch

To reveal the all new ‘Zinger Double Down’, KFC held a private launch event at the Tottenham Court Road restaurant, giving superfans, influencers and the media a chance to try the Zinger before general release.

To create drama around the launch, Proud Robinson & Partners transformed the restaurant, blacking out the windows and ‘setting fire’ to the counter, creating multiple moments of surprise for attending influencers & media to capture and share.

The launch was covered by national news and online titles including the Sun, the Mirror and LadBible.