Launch of the Telekom Electronic Beats partnership with Gorillaz
Telekom Electronic Beats joined forces with the planet’s most successful virtual act, Gorillaz, to find new and innovative ways to elevate music experiences for fans.
To celebrate the launch of their new album, Humanz, we invited Gorillaz’ Murdoc and 2D to take part in their first ever real-time live interview, hosted at London’s YouTube space by BBCRadio1’s Mistajam and streamed live via the Electronic Beats YouTube channel. Using the latest in motion capture and MR technologies, fans were able to tune in to see the characters take part in an entirely live and completely unscripted interview, with questions taken from fans via social media. Key international media were then invited to one to one interviews with the band.
Extensive coverage of the interview broke across credible entertainment and music media including Rolling Stone, NME and Noisey as well as BBC 6Music. Exclusive media interview packages created on the day generated further pick up across Europe.