The Straight Up Skincare Project

Research carried out by E45 found that people lack knowledge of the common “triggers” for skin conditions. “The Straight Up Skincare Clinic” aimed to empower people to take back control, improving understanding of the effects of modern day life on skin.

To launch the campaign, Proud Robinson & Partners created a skincare clinic in the heart of Covent Garden, offering consumers one-to-one consultations (free of charge) with Clinical Dermatologists, while skin experts were on hand to answer any concerns on a drop-in basis.

The initiative was filmed, and consumer experiences and advice from Consultant Dermatologists were captured and used to create a series of short helpful films for those looking for expert advice on how to understand and care for skin.