Brand positioning and narrative development across range of Diageo Scotch brands.

Translation of global brand positioning statements into editorially relevant narratives and the development of in culture activation territories and mechanics for brands including Talisker, Chardu, Walker, Roe & Co, Haig Club and Singleton.

Creation of clear brand narratives linked to owned, earned and paid activity into a single minded, easy to understand story for use both internally and externally.